Brand Retention and Nameplate Dynamics Study (BRANDS)

The BRAND Study is AutoPacific's comprehensive look at the dynamics of each segment, brand and vehicle contained within our new owner database. BRANDs is the industry's automotive dictionary, providing a dynamic view of the newest model year vehicles in an efficient two-page layout. The layout flows from previous vehicle history to current owner demographics/psychographics through their shopping experience and on to future vehicle consideration and intention. The information is shown in user-friendly charts, graphics and top ten lists. BRANDs can be used either as a quick reference tool or as a competitive analysis.

Data contained within BRANDs:
  • Previous owner loyalty
  • Previous ownership (source of sales)
  • Second choice make/model (cross shop)
  • Age/income perceptual maps
  • Generation mix
  • Psychographic attributes
  • Important attributes
  • Desired changes
  • Vehicle information sources
  • Rejection reasons
  • When rejected, what was purchased
  • Vehicle image statements
  • Present and future loyalty
  • Future brand and segment consideration
  • Next purchase intention
Contact us for more information.