Future Attribute Demand Study (FADS)

Future Attribute Demand Study (FADS)

AutoPacific has published Future Attribute Demand studies of the U.S. Light Vehicle Market since 1994 to determine what product characteristics and features consumers will demand the next time they buy a vehicle.










FADS closely analyzes the characteristics consumers prefer in their next vehicle. Consumers are asked to identify the type of vehicle they intend to acquire next and then are asked to indicate their preferences for over 100 features and characteristics for their chosen vehicle type.

The FAD Study is the most comprehensive assessment of future buyer attribute demands available. FADs provides the planner, market strategist and product development expert with information that can be used to define future vehicles for sale in the USA.

What you should know about FADs:
  • FADs analyzes ideal characteristics consumers want in their vehicle
  • Demand measured for over 100 future attributes
  • Data provided in graphic format and arranged into segment intention
  • Respondents classified as loyalists and intenders
  • Intender demand broken down by age categories
  • Four year trend data by segment intention
Contact us for more information.