AutoPacific News

AutoPacific and IntelliChoice.com Announce 2008 Motorist Choice Awards
The Motorist Choice Awards were designed by AutoPacific and IntelliChoice.com to recognize the vehicles that delivered both the highest customer satisfaction and the lowest cost of ownership. With better than expected insurance costs, the Toyota Sequoia scored highest of any vehicle, a position bolstered by its standing as best in ownership costs and best in retained value.

AutoPacific Announces 2008 Ideal Vehicle Awards
Porsche Top Premium Brand, Ford Top Mainstream Brand, Mercedes-Benz S-Class Top Vehicle, Lincoln Navigator Top Truck An "ideal" is defined as an excellent or perfect example. In the annual Ideal Vehicle Awards (IVA), announced today by automotive research and consulting firm AutoPacific, owners rate their new 2008 model year cars and trucks by how closely they come to their ideal, as measured by 15 key vehicle attributes. The cars or trucks that owners would change the least are the most ideal.

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Automotive Custom Research

Product Clinic Research Since 1986, AutoPacific has conducted over 300 product clinics throughout the United States and internationally, plus numerous other proprietary studies with Domestic, European and Asian clients. Most product clinic research includes a battery of consumer focus groups to delve more deeply into their reaction to future product issues.

Survey Research AutoPacific regularly conducts mail surveys and Internet surveys for clients on proprietary automotive issues.

Focus Group Research In addition to product clinic research, AutoPacific regularly conducts focus groups (over 3000 to date). The Automotive Futures Center is located in an ideal area for clients and participants alike.

Pricing Clinics AutoPacific has been helping our clients determine the value of their product and consumer price willing to pay for years. Through various methodologies, including conjoint analysis, we help our clients measure the impact of their product, its affect on purchase behavior, trade-offs, and pricing sensitivity.

One-on-One Interviews Our expert team of researchers regularly conducts one-on-one interviews with consumers to meet the various demands of our clients.

Vehicle Walk-Arounds Frequently used for getting consumers to engage with their vehicle and digging down to the root of their concerns, dissatisfaction, satisfaction, unmet needs, and desires.

Annual Research Suite Survey AutoPacific's extensive Research Suite database provides immediate access and understanding to a wide range of automotive issues that can be used to enhance custom research projects.

The Research Suite database provides the basis for AutoPacific's widely respected Target Buyer Analysis process. This process uses a proprietary methodology to develop the hypothetical buyer for future products. Used by manufacturers and advertising agencies, the Target Buyer Analysis provides outstanding information on how to efficiently target new buyer groups.

Automotive Futures Center Opened in 1999, the Automotive Futures Center is a one of a kind facility dedicated to cutting edge automotive research. It integrates a state of the art focus group facility, vehicle showroom with turntable, additional inside display space for five to six research properties, and a lighted secure courtyard with room for eight vehicles.

Ideal Location for Consumer Research Near John Wayne Orange County Airport (SNA), Newport Beach and Laguna, clients from around the world find the environment stimulating and informative. The large Orange County and Los Angeles County metropolis from which AutoPacific can draw focus group participants and clinic respondents includes the wealthiest individuals in the country and people of modest means. They drive everything from Bentleys and BMWs, classic Mustangs, tuner modified Civics, to Chevrolet Aveos.

This makes the Automotive Futures Center the ideal location for customized, flexible, efficiently run research.

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