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The Research SuiteResearch Suite Syndicated StudiesAutoPacific's Research Suite syndicated studies are the result of the year-round labors of AutoPacific's team of automotive researchers in Southern California. Research Suite data are gathered from thousands of responses from new car and light truck acquirers in the United States to AutoPacific's national New Vehicle Satisfaction Survey.New Vehicle Satisfaction Survey: Full Database Access Clients who acquire full database access to AutoPacific's New
Vehicle Satisfaction Survey have every question and every response
available at their fingertips through mTab software (license fees and
database conversion fees may apply). AutoPacific's experts are
available to assist with custom data runs as needed. Brand Retention and Nameplate Dynamics Study (BRANDs) An AutoPacific classic, BRANDs paints a data-driven picture of every
new car buyer in a two-page layout flowing from previous vehicle
history through the shopping experience to demographics and
psychographics and on to future segment and brand consideration. All
information is presented in user-friendly charts, graphs and top ten
lists. BRANDs is the marketer's bible and found in war rooms across the
industry. Future Attribute Demand Study (FADs) FADs analyzes the demand for attributes and features on future vehicles. What do current owners of a Sport or Crossover Utility Vehicle want on their next SUV/X-SUV? Is there a difference in the feature desires of 30-year old Minivan intenders and 40-year old SUV intenders? How strong is the demand for a Lane Departure Warning System, Rear Seat DVD system or a Power Liftgate? FADs can provide the answers to these questions and many more. The product planner and designer's "bible", it is helpful for contenting and de-contenting. Over 100 features analyzed. What sets Generation Y apart from the generations before them? Our
qualitative and quantitative research of this group enables us to see
the differences in this group of new car buyers and analyze the effect
of this buyer and their differences on the new car market. Of special
interest is the comprehensive secondary research and analysis included
in this report. Co-authored with Foresight Research, the Halo Vehicle Study looks at
the impact and influence of Halo vehicles on sales, brand image, and
dealership traffic.? Halo vehicles have been around for years -
Chevrolet Corvette, Ford Mustang, Porsche 911 - showcasing the talents
and resources of their manufacturers and promoting the sales of other
vehicles within a marque. Using AutoPacific's Future Vehicle Study, and
Foresight Research's telephone surveying, The Halo Vehicle Study can
help product planners, advertisers, and marketers reap the greatest
rewards from the Halo vehicles in their brand line-up.
We understand our clients' needs for data and research that is tailored
to meet specific objectives.? To assist in meeting those needs,
AutoPacific's Custom Product Consultancies are custom tailored on a
topic from data in our Research Suite database. This custom report is
defined by the client using the client's segmentation. AutoPacific
will provide the analysis and presentation of the results. Using this
approach, clients gain access to the database and also gain an analysis
and report that fits their needs and segmentation. |
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