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May/16 - Chrysler says Cherokee production delay will not cause sales setback
The launch of the new 2014 Jeep Cherokee has been delayed about one month, though Chrysler has assured dealers they will have ample inventory by fall. “With sales planned for September, this gives them roughly three months to work out issues," says AutoPacific's Dave Sulllivan. "The Jeep customer is astute and (Chrysler) needs to make this a grand slam."
May/09 - Tesla: Consumer Reports' best car ever tested
Consumer Reports is calling the Tesla Model S the best car it has ever tested, scoring a 99 out of a possible 100. While the Lexus LS460 received this same score in 2009, no car at any price has ever scored higher. The question remains, however, can Tesla maintain its momentum? AutoPacific's Ed Kim believes Tesla will have to move beyond this car. "Ultimately, Tesla's going to have to transition from building six-figure cars for bleeding-edge early adopters to making a car for a more general audience.
May/07 - AutoPacific Insights - May 2013
According to the results of AutoPacific's annual New Vehicle Satisfaction Survey, owner satisfaction with quality, reputation and safety drastically affects future brand consideration. Find out what attributes have the biggest impact on future brand consideration and how the impact can vary greatly by brand.
Apr/29 - Why Luxury Sales Could Thrive in 2013
Luxury car sales improved 12.3% during the first three months of 2013, outpacing the industry's 6.4% gain. Does that mean luxury cars are making a comeback? AutoPacific's Ed Kim comments on the probability of luxury car sales improving over time. "There will be a greater market share for those vehicles because it's people who can afford those vehicles who tend to be into buying new vehicles in general."
Apr/28 - Automakers pitch green cars for saving money, not the planet
As Tesla, GM and Nissan all try to boost sales of electric vehicles, the advertising focus has shifted from environmental benefits to economic benefits. According to AutoPacific's Dave Sullivan, "The environmental play hasn't worked out in anyone's favor so far...They have to sell the benefits of why you would need this on a day-to-day basis."