Kia's Latest Cadenza Brings Flair To A Shrinking Large Sedan Segment

Source: Forbes.com
AutoPacific Contributor: Ed Kim


Kia's Latest Cadenza Brings Flair To A Shrinking Large Sedan Segment

AutoPacific estimates that large sedans will make up a scant 2.3% of the light vehicle market this year, with just over 400,000 units moving off new car dealer lots. So what does Kia, which prides itself on being a dynamic and edgy brand, see in continuing to compete in this market space? AutoPacific's Ed Kim recently drove the 2nd generation Kia Cadenza, new for model year 2017. A vehicle, he says, "stands out as a very well differentiated product" among its direct competitors and "is well deserving of an audience among the young-at-heart, if not actually young."

Read the full article on Forbes.com:
http://www.forbes.com/sites/edkim4/2016/08/17/kias-latest-cadenza-brings-flair-to-a-shrinking-large-sedan-segment/#10ab1a1d66ad

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