News Stories / By Jim Hossack

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May 3, 2010

Too Early to Declare the Auto Recession Over?
Too Early to Declare the Auto Recession Over? While there are many indications that the recession is ending, at least in terms of new vehicle sales it may be too early to declare victory, as expressed intent to purchase a new car or truck in the next two years has slightly declined over the January to March period.

February 11, 2010

Consumer Car Choices Counter to What Government Mandates
Consumer Car Choices Counter to What Government Mandates Governmental mandates and consumer desires appear to be moving at cross-purposes. Consideration for small cars and hybrids, the most fuel efficient vehicles, is down dramatically, while consideration for pickups and SUVs is up dramatically.

December 2, 2009

Do Green Cars Add Up?
Do Green Cars Add Up? A study released today by automotive research firm AutoPacific shows that while consideration for alternative fueled vehicles in on the rise, it is often driven by economic forces, rather than consumer desire to help the planet. Hybrid considerers are more likely than gasoline considerers to agree with the statement, "I am prepared to pay a higher price for an environmentally friendly vehicle," yet they are actually budgeting less for their next car.

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