Cadillac CT6 Makes Red Carpet Debut at Oscars

Source: Detroit News

AutoPacific Contributor: Dave Sullivan

Cadillac CT6 Makes Red Carpet Debut at Oscars

Cadillac will pass on advertising during the Super Bowl this year and instead focus on the Academy Awards. This coastal strategy confronts European makers where they are strongest – on the East and West coasts where 40 percent of luxury sales are made. “This is a living and breathing experiment processing techniques that haven’t been used before,” says auto analyst Dave Sullivan of AutoPacific. “It’s also an experiment in what’s coming from Cadillac.”

Click below to read the full Detroit News article:

http://www.detroitnews.com/story/business/autos/general-motors/2016/01/26/cadillac-ct-makes-red-carpet-debut-oscars/79372692/

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