Kia plans first sports sedan next year as it seeks younger, more hip image, report says

Source: Automotive News

AutoPacific Contributor: Dave Sullivan

Kia plans first sports sedan next year as it seeks younger, more hip image, report says

Kia Motors plans to launch its first sports sedan next year. Codenamed CK, Kia aims to start producing the sedan in May 2017. AutoPacific's Dave Sullivan says "Kia hit a home run with the Soul -- they figured out how to keep it fresh and fun. Apply this formula to a rear-wheel-drive sedan and they might be able to go after a younger consumer who is bored with the played-out BMW 3 series but wants to move out of their Soul they have had since college."

Click below to read the full AutoNews.com article:
https://www.autonews.com/article/20160203/OEM04/160209929/kia-plans-first-sports-sedan-next-year-as-it-seeks-younger-more-hip

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