Hyundai's Genesis luxury brand could face growing pain

Source: USA Today

AutoPacific Contributor: Dave Sullivan

Hyundai's Genesis luxury brand could face growing pain

Four months ago, Hyundai announced plans to split off Genesis as a separate luxury brand, with the goal of launching six Genesis models by 2020. Hyundai has not, however, decided when they will have stand-alone dealerships for this new brand and plans to keep the current strategy of selling Genesis models is separate areas of Hyundai dealerships. AutoPacific's Dave Sullivan shares his thoughts on this plan.

Click below to read the full USA Today article:

http://www.usatoday.com/story/money/cars/2016/04/02/hyundais-genesis-luxury-brand-could-face-growing-pain/82538122/

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