March 27, 2017Source: Automotive News
AutoPacific Contributor: Dave Sullivan
Ford CFO Bob Shanks warned analysts and investors, "don't be surprised" if Ford cuts production or temporarily idles assembly lines across North America in the coming months. The strategy, meant to avoid bloated inventory, will also eat into revenue. AutoPacific's Dave Sullivan says it's a dangerous plan. "Closing a plant down for a week or reducing a shift reduces the amount of vehicles made and therefore reduces revenue....That's what makes it dangerous; when you know your revenue is what you push out the door. If there is no demand, you can continue to push, and that's when bad things happen."
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