AutoPacific Announces 2008 Vehicle Satisfaction Awards

Cadillac Top Brand, Mercedes-Benz S-Class Top Car, Toyota Sequoia Top Truck and Top Vehicle

Tustin, California, May 29, 2008
A study released today by noted automotive consulting firm AutoPacific, Inc. summarizes the results of its 2008 model year vehicle satisfaction research. AutoPacific's Vehicle Satisfaction Award (VSA) is an industry benchmark for objectively measuring how satisfied an owner is with their new passenger car or light truck.

In a year that promises to be the toughest in a decade, owner-based awards like AutoPacific's Vehicle Satisfaction Award will help customers make their purchase decisions.

The brand with the highest satisfaction rating is Cadillac. The vehicle - car or truck - registering highest overall satisfaction in 2008 is the new-for-2008 Toyota Sequoia Large Sport Utility Vehicle. The passenger car with the highest overall satisfaction score is the Mercedes-Benz S-Class.

There are twenty-eight Vehicle Satisfaction Award categories. At the manufacturer level, multiple top ranked award winners include: General Motors (eleven categories), Toyota (nine categories), Ford (six categories), Volkswagen (four categories), Honda (three categories) and Hyundai (two categories).

Cadillac wins the Vehicle Satisfaction Award as the top brand in a close race. Strong satisfaction performance by Cadillac cars and trucks has Cadillac winning over other leading luxury marques including Lexus, Mercedes-Benz, and BMW says AutoPacific president George Peterson. Top ranked finishes by Cadillac's Escalade, CTS and DTS helped cement their industry topping position.

Peterson continues, Vehicles that are all new received top rankings in several categories: Cadillac CTS, Honda Accord, Mitsubishi Lancer, Scion xD, Toyota Sequoia, Audi Q7, Buick Enclave, Hyundai Veracruz, GMC Acadia, Saturn Vue and Nissan Rogue. These new-for-2008 vehicles were strongly rated by their owners showing that the industry continues to improve as new vehicles are added to the hotly contested American car and light truck markets.

Top 2008 model year performers are:

BRAND: Cadillac

Premium Luxury Car
Aspirational Luxury Car
Large Luxury Car
Large Car
Luxury Mid-Size Car
Premium Mid-Size Car
Mid-Size Car
Image Compact Car
Compact Car
Economy Car
Premium Sports Car
Sports Car
Sporty Car
Mercedes-Benz S-Class
Cadillac CTS
Cadillac DTS
Toyota Avalon/Ford Taurus
Lexus ES350
Honda Accord
Volkswagen Jetta/Mercury Milan
Chevrolet HHR/Volkswagen GTi
Mitsubishi Lancer
Scion xD
Audi TT
Saturn Sky
Scion tC
Large Light-Duty Pickup
Large Heavy-Duty Pickup
Compact Pickup
Luxury Sport Utility
Large Sport Utility
Premium Mid-Size Sport Utility
Mid-Size Sport Utility
Compact SUV/Off-Road Vehicle
Premium Luxury Crossover SUV
Luxury Crossover SUV
Large Crossover SUV
Premium Mid-Size Crossover SUV
Mid-Size Crossover SUV
Compact Crossover SUV
Cadillac Escalade EXT/Lincoln Mark LT
Chevrolet Silverado HD
Ford Explorer Sport Trac/Honda Ridgeline
Cadillac Escalade/Cadillac Escalade ESV
Toyota Sequoia
Ford Explorer
HUMMER H3/Kia Sorento
Toyota FJ Cruiser
Audi Q7
BMW X3/Acura RDX/Buick Enclave
Hyundai Veracruz/GMC Acadia
Ford Edge/Suzuki XL-7
Saturn Vue/Toyota RAV4
Nissan Rogue
Toyota Sienna

In addition to identifying category winners, VSA also establishes numerical satisfaction ratings for virtually every passenger car and light truck in the North American market. Owner satisfaction is measured across 46 specific areas related to a vehicle's operation, comfort, safety and the overall purchase/lease experience. The 2008 ratings reflect input from buyers and lessees of new vehicles acquired September through December 2007.

AutoPacific is a future-oriented automotive marketing and product-consulting firm. Every year AutoPacific publishes a wide variety of syndicated studies on the automotive industry. The firm also conducts extensive proprietary research and consulting for auto manufacturers, distributors, marketers and suppliers worldwide. Company headquarters and its state-of-the-art automotive research facility are in Tustin, California, with an affiliate office in the Detroit area.

Additional information can be found on AutoPacific's websites: and

CONTACT: George Peterson ( or Dan Hall ( at AutoPacific, Inc., 714.838.4234 or 800.576.AUTO

Comments (0)

No comments.

Add Comment