National Survey Reveals Lincoln as Top Premium Brand, Chrysler as Top Popular Brand, Ford Motor Company Has Most Awards with Seven, Mercedes-Benz S-Class as Top Car and Cadillac Escalade as Top Truck.

TUSTIN, Calif. (May 19, 2011) –AutoPacific today announced its 15th annual Vehicle Satisfaction Awards (VSA) to help consumers make informed vehicle purchase decisions.

Carmakers are constantly improving their products and relationships with their customers. They communicate their success by citing the satisfaction of their owners. “Proof of satisfied customers is as good as gold,” says George Peterson, president of AutoPacific. “We’ve found that more than one-third of new car buyers are positively influenced by objective awards based on owner ratings when deciding on a new car or truck. 

AutoPacific's Vehicle Satisfaction Award is an industry benchmark for measuring how satisfied an owner is with his/her new vehicle.  This study by the Southern California-based automotive research firm summarizes the results of over 68,000 new vehicle owners.

“Vehicles that score highest in the Vehicle Satisfaction Awards are delivering value and satisfaction across a wide range of attributes,” says Peterson. “The winners perform well in 48 separate categories that objectively measure the ownership experience.”

The vehicle - car or truck - registering highest overall satisfaction in 2011 is the Cadillac Escalade Luxury SUV.  The car with the highest overall satisfaction score is the Mercedes-Benz S-Class.

At the manufacturer level, multiple top-ranked award winners are: Ford with seven wins; Toyota with four wins; and General Motors and Hyundai with three wins.

“While the economy is strengthening, new vehicle buyers continue to be especially careful in selecting the perfect vehicle for their needs. AutoPacific’s Vehicle Satisfaction Award will help this year’s customers sort through the 262 car and truck nameplates presently available in the United States. A wise purchase decision is like money in the bank,” says Peterson.

Top 2011 model year performers are:




Premium Luxury Car

Aspirational Luxury Car

Luxury Mid-Size Car

Large Car

Premium Mid-Size Car

Mid-Size Car

Premium Compact Car

Compact Car

Economy Car

Sports Car

Sporty Car

Hybrid Car

Mercedes-Benz S-Class

Hyundai Genesis

Lincoln MKZ

Ford Taurus and Toyota Avalon (tie)

Hyundai Sonata

Suzuki Kizashi

Volvo C30/S40/V50

Hyundai Elantra

Honda Fit

Porsche 911

Scion tC

Lincoln MKZ Hybrid



Heavy Duty Pickup

Large Light Duty Pickup

Compact Pickup

Luxury Sport Utility Vehicle

Large Sport Utility Vehicle

Premium Mid-Size Sport Utility Vehicle

Premium Luxury Crossover SUV

Luxury Crossover SUV

Large Crossover SUV

Premium Mid-Size Crossover SUV

Mid-Size Crossover SUV

Compact Crossover SUV


Hybrid Truck

Ford F-Series Super Duty

Chevrolet Avalanche

Honda Ridgeline

Cadillac Escalade

GMC Yukon

Jeep Grand Cherokee

Lincoln MKT

Lexus RX

Ford Flex

Ford Explorer

Mitsubishi Outlander

Kia Sportage

Chrysler Town & Country

Lexus RX450h Hybrid

AutoPacific is a future-oriented automotive marketing and product-consulting firm. Every year AutoPacific publishes a wide variety of syndicated studies on the automotive industry. The firm also conducts extensive proprietary research and consulting for auto manufacturers, distributors, marketers and suppliers worldwide. Company headquarters are in Tustin, California, with an affiliate office in the Detroit area.

Additional information can be found on AutoPacific's websites: and


Dan Hall 714.838.4234 or 800.576.AUTO

Deborah Grieb 734.446.6940

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