AUTOPACIFIC ANNOUNCES 2011 VEHICLE SATISFACTION AWARDS
May 19, 2011
AUTOPACIFIC
announces 2011 VEHICLE SATISFACTION AWARDS
National Survey Reveals Lincoln as Top Premium Brand, Chrysler as Top Popular Brand, Ford Motor Company Has Most Awards with Seven, Mercedes-Benz S-Class as Top Car and Cadillac Escalade as Top Truck.
TUSTIN, Calif. (May 19, 2011) –AutoPacific today announced its 15th annual Vehicle Satisfaction Awards (VSA) to help consumers make informed vehicle purchase decisions.
Carmakers are constantly improving their products and relationships with their customers. They communicate their success by citing the satisfaction of their owners. “Proof of satisfied customers is as good as gold,” says George Peterson, president of AutoPacific. “We’ve found that more than one-third of new car buyers are positively influenced by objective awards based on owner ratings when deciding on a new car or truck.
AutoPacific's Vehicle Satisfaction Award is an industry benchmark for measuring how satisfied an owner is with his/her new vehicle. This study by the Southern California-based automotive research firm summarizes the results of over 68,000 new vehicle owners.
“Vehicles that score highest in the Vehicle Satisfaction Awards are delivering value and satisfaction across a wide range of attributes,” says Peterson. “The winners perform well in 48 separate categories that objectively measure the ownership experience.”
The vehicle - car or truck - registering highest overall satisfaction in 2011 is the Cadillac Escalade Luxury SUV. The car with the highest overall satisfaction score is the Mercedes-Benz S-Class.
At the manufacturer level, multiple top-ranked award winners are: Ford with seven wins; Toyota with four wins; and General Motors and Hyundai with three wins.
“While the economy is strengthening, new vehicle buyers continue to be especially careful in selecting the perfect vehicle for their needs. AutoPacific’s Vehicle Satisfaction Award will help this year’s customers sort through the 262 car and truck nameplates presently available in the United States. A wise purchase decision is like money in the bank,” says Peterson.
Top 2011 model year performers are:
HIGHEST SATISFACTION PREMIUM BRAND: Lincoln
HIGHEST SATISFACTION POPULAR BRAND: Chrysler
PASSENGER CARS:
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Premium Luxury Car Aspirational Luxury Car Luxury Mid-Size Car Large Car Premium Mid-Size Car Mid-Size Car Premium Compact Car Compact Car Economy Car Sports Car Sporty Car Hybrid Car |
Mercedes-Benz S-Class Hyundai Genesis Lincoln MKZ Ford Taurus and Toyota Avalon (tie) Hyundai Sonata Suzuki Kizashi Volvo C30/S40/V50 Hyundai Elantra Honda Fit Porsche 911 Scion tC Lincoln MKZ Hybrid |
LIGHT TRUCKS:
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Heavy Duty Pickup Large Light Duty Pickup Compact Pickup Luxury Sport Utility Vehicle Large Sport Utility Vehicle Premium Mid-Size Sport Utility Vehicle Premium Luxury Crossover SUV Luxury Crossover SUV Large Crossover SUV Premium Mid-Size Crossover SUV Mid-Size Crossover SUV Compact Crossover SUV Minivan Hybrid Truck |
Ford F-Series Super Duty Chevrolet Avalanche Honda Ridgeline Cadillac Escalade GMC Yukon Jeep Grand Cherokee Lincoln MKT Lexus RX Ford Flex Ford Explorer Mitsubishi Outlander Kia Sportage Chrysler Town & Country Lexus RX450h Hybrid |
AutoPacific is a future-oriented automotive marketing and product-consulting firm. Every year AutoPacific publishes a wide variety of syndicated studies on the automotive industry. The firm also conducts extensive proprietary research and consulting for auto manufacturers, distributors, marketers and suppliers worldwide. Company headquarters are in Tustin, California, with an affiliate office in the Detroit area.
Additional information can be found on AutoPacific's websites: www.autopacific.com and www.vehiclevoice.com.
CONTACTS:
Dan Hall dan.hall@autopacific.com 714.838.4234 or 800.576.AUTO
Deborah Grieb deborah.grieb@autopacific.com 734.446.6940