News Stories / By George Peterson

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February 16, 2009

Atomization Causes Car Makers to Lose, Not Gain, Focus
Atomization Causes Car Makers to Lose, Not Gain, Focus Over the past decade, the American auto industry has "atomized" with more and more new car and light truck models being added to the lineups of their brands each year. This rapid addition of nameplates has been an attempt by auto designers and marketers to provide products targeted to much more finely defined product niches. The risks in adopting this strategy are numerous. In down sales years, like 2007 and 2008, sales per nameplate drop precipitously and profitability becomes almost impossible to achieve.

January 7, 2009

AutoPacific Releases the Generation Y Opportunity
AutoPacific Releases the Generation Y Opportunity A study released by automotive consulting firm AutoPacific, Inc. captures the key opportunities with Generation Y in the future of the automotive market. As this generation of new vehicle buyers is predicted to grow from 9% of the current market to 19% of the market by 2013, understanding Generation Y is becoming even more important.

August 5, 2008

AutoPacific and IntelliChoice.com Announce 2008 Motorist Choice Awards
AutoPacific and IntelliChoice.com Announce 2008 Motorist Choice Awards The Motorist Choice Awards were designed by AutoPacific and IntelliChoice.com to recognize the vehicles that delivered both the highest customer satisfaction and the lowest cost of ownership. With better than expected insurance costs, the Toyota Sequoia scored highest of any vehicle, a position bolstered by its standing as best in ownership costs and best in retained value.

June 30, 2008

AutoPacific Announces 2008 Ideal Vehicle Awards
AutoPacific Announces 2008 Ideal Vehicle Awards Porsche Top Premium Brand, Ford Top Mainstream Brand, Mercedes-Benz S-Class Top Vehicle, Lincoln Navigator Top Truck An "ideal" is defined as an excellent or perfect example. In the annual Ideal Vehicle Awards (IVA), announced today by automotive research and consulting firm AutoPacific, owners rate their new 2008 model year cars and trucks by how closely they come to their ideal, as measured by 15 key vehicle attributes. The cars or trucks that owners would change the least are the most ideal.

May 29, 2008

AutoPacific Announces 2008 Vehicle Satisfaction Awards
AutoPacific Announces 2008 Vehicle Satisfaction Awards AutoPacific's Vehicle Satisfaction Award (VSA) is an industry benchmark for objectively measuring how satisfied an owner is with their new passenger car or light truck. The brand with the highest satisfaction rating is Cadillac. The vehicle - car or truck - registering highest overall satisfaction in 2008 is the new-for-2008 Toyota Sequoia Large Sport Utility Vehicle. The passenger car with the highest overall satisfaction score is the Mercedes-Benz S-Class.

January 30, 2008

AutoPacific Announces Ed Kim as Director of Industry Analysis
AutoPacific Announces Ed Kim as Director of Industry Analysis Mr. Kim will manage AutoPacific's industry analysis services, including competitive analysis and sales forecasting as well as support for AutoPacific's consulting services. In addition, he will have editorial responsibility for VehicleVoice.com.

September 7, 2007

2007 Ideal Vehicle Awards
2007 Ideal Vehicle Awards AUTOPACIFIC ANNOUNCES 2007 IDEAL VEHICLE AWARDS - Lincoln Top Premium Brand, Mercury Top Mainstream Brand, Mercedes-Benz S-Class Top Vehicle, Nissan Titan Top Truck

July 27, 2007

2007 Motorist's Choice Awards
2007 Motorist's Choice Awards TOYOTA AND GM TOP 2007 MOTORIST CHOICE AWARDS - Lexus LS Edges Cadillac DTS for Top Overall Vehicle - IntelliChoice.com, the online source for automotive ownership cost and value analysis, and AutoPacific, the industry source for owner satisfaction rankings, today announced the results of their second annual Motorist Choice Awards for model year 2007, with Toyota and GM coming in as the big winners.

June 12, 2007

2007 Vehicle Satisfaction Awards
2007 Vehicle Satisfaction Awards AutoPacific Announces 2007 Vehicle Satisfaction Awards Infiniti Top Brand, Cadillac DTS Top Car, Lincoln MKX Top Truck

October 6, 2006

18,000,000 Car Sales By End of Decade
18,000,000 Car Sales By End of Decade AutoPacific's 4th Quarter 2006 Forecasts Industry Sales Over 18-Million Units