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May/22 - Ford to fire CEO Mark Fields Ford to fire CEO Mark Fields
Ford CEO Mark Fields is out and Jim Hackett, who used to lead company’s self-driving car unit, is in. The company’s stock price and U.S. market share have been falling, last week it announced plans to lay off 1,400 people, and investors said Fields wasn’t paying enough attention to Ford’s core business in the present: selling trucks and SUVs. AutoPacific's Dave Sullivan shares his thoughts.

May/15 - Nvidia, Intel battle to supply autonomous cars Nvidia, Intel battle to supply autonomous cars
Nvidia CEO Jensen Huang recently announced that their autonomous driving platform would be in the self-driving vehicles of one of the largest automakers in the world — Toyota, positioning them as the dominant supplier of the brains of self-driving vehicles. AutoPacific's Dave Sullivan explained that "because self-driving vehicles are still in development and not turning profits, automakers are limited to how much money they can spend on suppliers...companies are choosing one chipmaker to power their autonomous operations. Nvidia's platform allows automakers to competitively bid for other parts of the car."

May/10 - America's Diesel Car Market Gets Even Smaller America's Diesel Car Market Gets Even Smaller
Mercedes-Benz pauses its U.S. diesel plans. AutoPacific's Dave Sullivan shares his thoughts on the challenges automakers will face trying to meet increasingly stringent regulations, as well as the future of the U.S. diesel market. "Diesel’s future has been relegated back to what it was about 20 years ago -- an engine choice for pickup trucks."

Apr/10 - Lincoln focused on ‘experience’ as brand sales grow Lincoln focused on ‘experience’ as brand sales grow
The Lincoln brand has been changing its image, and it's working. With sales up 10% in 2016 and up 7.5% through March 2017, it seems the brand's strategy is paying off. Regarding the new Continental, AutoPacific's Dave Sullivan says, "The Continental is the first Lincoln in a very long time that doesn’t look like the Ford interior designer was loaned out to the Lincoln team."

Apr/03 - Tesla’s market value tops Ford’s Tesla’s market value tops Ford’s
Tesla’s stock-market value has surpassed Ford’s by about $3 billion, supplanting Ford even though it delivered fewer than 80,000 vehicles globally last year. AutoPacific's Dave Sullivan says, “It’s mind-boggling that a company that has the global breadth and depth that Ford has is suddenly valued at less than or equal to Tesla...It does not compute.” Analysts believe things may change as Tesla enters a more mainstream EV market with the Model 3 and pushes beyond luxury buyers. Sullivan says “By the end of this decade, there’s going to be some significant choice for consumers looking for an electric vehicle."