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Dec/09 - 5 New Cars Women Really Want 5 New Cars Women Really Want
...Men and women prioritize most of the same things when it comes to choosing a car, according to AutoPacific, an auto industry research and consulting firm. Where men and women diverge, it's a matter of degree. At the very top of the list of priorities, there's little difference. For instance, more than 90 percent of both men and women in an AutoPacific survey say "Reliable/Dependable" and "Overall Quality" were very important or extremely important reasons to purchase the vehicles they bought.

Dec/08 - Green Car Disconnect: Unrealistic Expectations, Tight Wallets Green Car Disconnect: Unrealistic Expectations, Tight Wallets
AutoPacific's Jim Hossack comments on the future of "green" cars in the US. "Finding buyers for these cars will not be like the early run with saw for the Prius..."

Dec/02 - Do Green Cars Add Up? Do Green Cars Add Up?
A study released today by automotive research firm AutoPacific shows that while consideration for alternative fueled vehicles in on the rise, it is often driven by economic forces, rather than consumer desire to help the planet. Hybrid considerers are more likely than gasoline considerers to agree with the statement, "I am prepared to pay a higher price for an environmentally friendly vehicle," yet they are actually budgeting less for their next car.

Nov/05 - Chrysler Brands to Aim Appeal at Specific Lifestyles Chrysler Brands to Aim Appeal at Specific Lifestyles
George Peterson comments to the Detroit News on Chrysler Group's new strategies aimed at recapturing lost market share by bringing new buyers into showrooms

Nov/03 - U.S. October Auto Sales Little Changed; GM, Ford Gain U.S. October Auto Sales Little Changed; GM, Ford Gain
AutoPacific's Stephanie Brinley comments on the recently announced U.S. October auto sales. "It does look like there will be a positive spin from October and that's a breath of fresh air after the roller coaster of a year we've had."