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Jan/26 - Cadillac CT6 Makes Red Carpet Debut at Oscars Cadillac CT6 Makes Red Carpet Debut at Oscars
Cadillac will pass on advertising during the Super Bowl this year and instead focus on the Academy Awards. This coastal strategy confronts European makers where they are strongest – on the East and West coasts where 40 percent of luxury sales are made. “This is a living and breathing experiment processing techniques that haven’t been used before,” says auto analyst Dave Sullivan of AutoPacific. “It’s also an experiment in what’s coming from Cadillac.”

Jan/18 - Minivan Makeover Seeks to Appeal to New Customers Minivan Makeover Seeks to Appeal to New Customers
Minivans have dropped in popularity and sales since their introduction in 1983. Fiat Chrysler is betting on a strong minivan future as they move forward with the new Pacifica minivan, to go into production later this year. AutoPacific's Dave Sullivan, driver of a Nissan Quest minivan, says “as millennials start to have children, a generation that went to soccer practice and family outings as passengers in the vehicles will return as prime buyers.”

Jan/04 - Mysterious carmaker Faraday to step into CES spotlight Mysterious carmaker Faraday to step into CES spotlight
Faraday Future, a somewhat mysterious electric carmarker, plans to unveil a concept car they dub as "the future of mobility" tonight at CES in Las Vegas. As for Faraday's plans, AutoPacific's Dave Sullivan expects Faraday to focus on shared mobility services as opposed to selling cars. “They’re going in a different direction,” says Sullivan. “They want to be a mobility provider, not necessarily a retailer of vehicles.”

Jan/04 - Midcycle updates grow more extensive, more expensive Midcycle updates grow more extensive, more expensive
Midcycle updates are no longer just a vehicle freshening, they are more like full makeovers. Tougher competition is just one reason for more extreme midcycle enhancements, and vehicle software that makes changes more feasible is helping automakers. AutoPacific's Dave Sullivan contributes his thoughts to Automotive News.

Dec/31 - Chevrolet, Toyota raise game in green battle Chevrolet, Toyota raise game in green battle
The all-new Chevrolet Volt plug-in hybrid and Toyota Prius hybrid are two of the nation's most fuel-efficient cars, according to the latest EPA fuel economy guide, and both are being launched at a time when gasoline is cheap in many states. Despite their similarities, AutoPacific's Dave Sullivan says they appeal to very separate types of buyers. "They are very different cars, very different goals in mind."