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Nov/23 - Scion's edgy new crossover for the kids Scion's edgy new crossover for the kids
future Scion C-HR and its potential success in a growing subcompact crossover vehicle segment. "This sort of product is consistent with what the Scion brand stands for," said Ed Kim, vice president of industry analysis at AutoPacific. "It's edgy and youthful and so doing a small sporty crossover is a really good fit for a brand that's trying to get itself out of the doldrums and rebuild."

Nov/19 - For Lotus Cars, a New Chief and a Return to Its Vaunted Lightness For Lotus Cars, a New Chief and a Return to Its Vaunted Lightness
AutoPacific's George Peterson shares his thoughts on the future of Lotus in the United States. “It will be very difficult for Lotus to re-establish a solid position in the U.S.A. because of their historic stops-starts,” he said.

Nov/13 - The Most Wanted New-Car Features The Most Wanted New-Car Features
Forbes highlights AutoPacific's recently released feature demand data from the 2015 New Vehicle Satisfaction Study. According to data compiled AutoPacific, 90% of those surveyed rated safety features as being either “very” or “extremely important” with regard to their next new-vehicle purchase, which shows a steady increase from 88% last year and 82% in 2013.

Nov/12 - AutoPacific Study Reveals Rise in Consumer Demand for Advanced Safety, Autonomous Driving Features AutoPacific Study Reveals Rise in Consumer Demand for Advanced Safety, Autonomous Driving Features
AutoPacific study reveals consumers are placing higher importance on safety features while shopping for a new vehicle, and future demand for driver assistance safety features is rising. The 2015 study, conducted annually since 1994, is comprised of responses from over 66,000 new vehicle buyers to AutoPacific’s New Vehicle Satisfaction Survey.

Nov/09 - 6 ways the VW emissions scandal could cost (or save) you 6 ways the VW emissions scandal could cost (or save) you
As new developments in the VW scandal continue to unfold, AutoPacific's Ed Kim shares his thoughts on VW resale value, current discounting, and the diesel image. “Clearly, Volkswagen is doing heavy, heavy discounting in the short term in an attempt to keep showroom traffic up,” Kim says.