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Jan/26 - Trump's Big Border Tax: Answers for Car Shoppers Trump's Big Border Tax: Answers for Car Shoppers
President Trump has threatened escalations in tariffs on foreign-made goods if U.S. manufacturers, including automakers, don't bring more manufacturing stateside. About 60% percent of U.S. light-vehicle sales in 2016 came from cars and trucks built in the U.S. AutoPacific's Dave Sullivan says "[a] 35% tariff on anything — [even a] 10% tariff on an $11,990 car, takes away from a car, from having a new car that people can afford."

Jan/25 - Hefty Truck, SUV Profits Fuel U.S. Auto Industry Investment, Jobs Hefty Truck, SUV Profits Fuel U.S. Auto Industry Investment, Jobs
Automakers are pushing new investment in U.S. production of trucks, crossover and SUVs to tap into the higher profit margins they yield. The reason: they make automakers a lot of money. AutoPacific's Dave Sullivan says automakers spend about the same amount to make a vehicle, whether it’s a crossover or truck or sedan. Additionally, says Sullivan, “We haven’t really hit the theoretical ceiling for what consumers are willing to pay for pickup trucks. So the margins just keep growing.”

Jan/16 - 2018 Camry: The more things change … 2018 Camry: The more things change …
Toyota's Akio Toyoda introduced the 2018 Toyota Camry at the NAIAS in January, saying "We view this as an opportunity to reignite the midsize sedan market...why should SUVs get all the glory?" Calling the vehicle "sexy," and the sport model "very sexy," drew some laughs from the crowd. AutoPacific's Dave Sullivan said, "It is a very evolutionary change...a vehicle design for what Camry buyers know and love. They are definitely pushing the envelope in how far they can take the Camry without it looking like a wild child."

Jan/10 - Ford Bronco, Jeep Wagoneer: Will Trump bring gas guzzlers back from the dead? Ford Bronco, Jeep Wagoneer: Will Trump bring gas guzzlers back from the dead?
Automakers are reviving hefty sport-utility vehicles and trucks. The wave of new, or old, vehicles may reflect a perception that the Trump administration will curb fuel-economy standards, freeing automakers to sell more high-profit vehicles while undermining the environment by increasing carbon emissions and accelerating climate change. Analysts think they could be big moneymakers. AutoPacific's Dave Sullivan says, “Automakers are looking to cover every bit of 'white space' in the market with vehicles coming back, like Ranger and Bronco."

Sep/27 - Toyota and Lexus Dominate in 2016 Motorist Choice Awards Toyota and Lexus Dominate in 2016 Motorist Choice Awards
AutoPacific and IntelliChoice announced the 2016 Motorist Choice Award (MCA) winners. MCA's are given to vehicles that deliver the compelling and sought after combination of high consumer satisfaction and lower-than-expected ownership costs over time. Toyota won 9 awards between the Toyota and Lexus brands, followed by GM with 4, Honda with 3, BMW and Subaru each with 2, and Volvo, FCA and Mazda with 1 win each.