News Stories

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Nov/12 - AutoPacific Study Reveals Rise in Consumer Demand for Advanced Safety, Autonomous Driving Features AutoPacific Study Reveals Rise in Consumer Demand for Advanced Safety, Autonomous Driving Features
AutoPacific study reveals consumers are placing higher importance on safety features while shopping for a new vehicle, and future demand for driver assistance safety features is rising. The 2015 study, conducted annually since 1994, is comprised of responses from over 66,000 new vehicle buyers to AutoPacific’s New Vehicle Satisfaction Survey.

Nov/09 - 6 ways the VW emissions scandal could cost (or save) you 6 ways the VW emissions scandal could cost (or save) you
As new developments in the VW scandal continue to unfold, AutoPacific's Ed Kim shares his thoughts on VW resale value, current discounting, and the diesel image. “Clearly, Volkswagen is doing heavy, heavy discounting in the short term in an attempt to keep showroom traffic up,” Kim says.

Nov/08 - Spiraling VW scandal shakes faith in execs Spiraling VW scandal shakes faith in execs
Volkswagen's troubles have spread rapidly since the emissions scandal erupted on September 18. AutoPacific's Dave Sullivan shares his thoughts with Automotive News on the growing skepticism and doubt that Volkswagen executives have a real understanding of how deep the crisis is.

Oct/13 - Toyota and General Motors Lead in 2015 Motorist Choice Awards Toyota and General Motors Lead in 2015 Motorist Choice Awards
Notable automotive industry research companies IntelliChoice and AutoPacific today announced the winners of the 2015 Motorist Choice Awards. Now in its tenth year, this esteemed award recognizes vehicles that deliver the compelling and sought after combination of high consumer satisfaction and lower-than-expected ownership costs over time – meeting the needs and expectations of both the heart and the mind.

Oct/01 - Volkswagen's Reputation Takes Big Hit with Vehicle Owners; AutoPacific Predicts Tough Road Ahead Volkswagen's Reputation Takes Big Hit with Vehicle Owners; AutoPacific Predicts Tough Road Ahead
A just completed survey by AutoPacific reveals only 1 out of 4 vehicle owners have a positive opinion of Volkswagen following the recently unveiled diesel deception, compared to 3 out of 4 prior to hearing the news. “With diesels making up over 17% of Volkswagen and Audi’s total sales in 2014, this change in consumer opinion will put a significant dent in the brands’ overall sales,” says Ed Kim, AutoPacific Vice President of Industry Analysis