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November 15, 2013

Low owner satisfaction with replacement tires directly impacts future brand consideration
Low owner satisfaction with replacement tires directly impacts future brand consideration Tire satisfaction scores provide insight into many areas, from individual attribute performance to future brand consideration. “Owner satisfaction and future brand consideration share a strong correlation,” says AutoPacific president George Peterson. “Owners who are highly satisfied with their tire experience are much more likely to consider that same brand for a future tire purchase, improving a brand’s consumer retention ability.”

October 22, 2013

AutoPacific and IntelliChoice announce 2013 Motorist Choice Awards
AutoPacific and IntelliChoice announce 2013 Motorist Choice Awards Notable automotive industry research companies IntelliChoice and AutoPacific today announced the winners of the 2013 Motorist Choice Awards. Now in its eighth year, this respected award is given to the vehicles that deliver the highly sought after combination of high consumer satisfaction and lower-than-expected ownership costs over time.

August 15, 2013

AutoPacific Announces 2013 Ideal Vehicle Award Winners
AutoPacific Announces 2013 Ideal Vehicle Award Winners Porsche, Ram top brands. Mercedes-Benz ML-Class top overall vehicle. Established in 2006, the IVAs recognize the cars that best meet their owner's expectations and desires about their automotive purchases. Based on a model-year survey of automotive owners, the IVAs are designed to help consumers make informed vehicle purchase decisions with a true “peer-to-peer” survey.

June 6, 2013

AutoPacific Announces 2013 Vehicle Satisfaction Awards
AutoPacific Announces 2013 Vehicle Satisfaction Awards AutoPacific today announced its 17th annual Vehicle Satisfaction Awards (VSA) to identify the most satisfying cars on the market and help consumers make informed vehicle purchase decisions. The most satisfying brands in 2013 are Cadillac, Top Premium Brand and Buick, Top Popular Brand. The vehicle - car or truck - registering highest overall satisfaction is the Cadillac SRX Luxury Crossover SUV. The car with the highest overall satisfaction score is the Lexus LS460.

January 31, 2013

AutoPacific Forecasts Healthy, Profitable Year for Automakers
AutoPacific Forecasts Healthy, Profitable Year for Automakers AutoPacific today officially announced its forecast for 2013 U.S. light vehicle sales. Predicting about a 700,000 unit increase over 2012, AutoPacific forecasts a year-end total of 15.1M units. “Many automakers have right-sized their manufacturing to be profitable at a total light vehicle industry size of 15M annual sales,” said Ed Kim, AutoPacific’s Vice President of Industry Analysis. “With 2013 expected to hit this level of sales, the year should prove to be a healthy and profitable one for many automakers.”

January 22, 2013

AutoPacific Insights - January 2013
AutoPacific Insights - January 2013 One out of every five replacement tire buyers says they had their purchase decision influenced by the advice of a friend or relative. Who's advising? Automotive enthusiasts. Learn more about how satisfaction affects the sharing of advice and repurchase intention in this issue of AutoPacific Insights.

November 5, 2012

AutoPacific Insights - November 2012
AutoPacific Insights - November 2012 Seating features and an audio system with smart phone apps capability top the list of features wanted by consumers who intend to purchase a new vehicle within the next two years.

October 9, 2012

AutoPacific Study Reveals Which Political Party is Believed Best Equipped to Help Control Fuel Costs
AutoPacific Study Reveals Which Political Party is Believed Best Equipped to Help Control Fuel Costs According to AutoPacific’s latest Fuel Price Impact Survey, younger drivers are more likely to view Democrats as most capable of implementing a successful energy policy, while older drivers say the Republican Party is better for the job.

October 4, 2012

IntelliChoice and AutoPacific Announce the 2012 Motorist Choice Awards
IntelliChoice and AutoPacific Announce the 2012 Motorist Choice Awards The 7th annual Motorist Choice Awards results are in! Designed to recognize those vehicle that deliver the compelling combination of high consumer satisfaction and lower-than-expected ownership costs over time, MCAs can help consumers sort through the wealth of options. Read the list of winners here.

September 18, 2012

Recently Released AutoPacific Survey Polls 25,000 Tire Buyers for Most Satisfying Tire Brand
Recently Released AutoPacific Survey Polls 25,000 Tire Buyers for Most Satisfying Tire Brand Michelin is the most satisfying tire brand for second year in a row, according to AutoPacific’s Replacement Tire Buyer Dynamics and Satisfaction Study, followed by Pirelli, Goodyear, Nitto and BF Goodrich. AutoPacific surveyed over 25,000 vehicle owners who bought replacement tires over the past twelve months. The study was used to determine what is important when choosing a replacement tire and which tire brands provide the most satisfying experience. In addition the research reveals insights on brand awareness, familiarity, brand image, and influencers on the purchase decision.