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AutoPacific Forecasts Mild Recovery Pace for U.S. Light Vehicle Sales
As the automotive industry enters 2011, 2010 is notable for being the start of the road to recovery. Expected to close out at 11.4 million units, 2010 is spot on with the AutoPacific’s 2010 prediction one year ago. Going forward, the industry can look forward to year-on-year recovery through 2016 – at a healthy but mild pace – on average about 6% per year.
GENERATION Y BEGINS TO EMBRACE HYUNDAI, KIA
Results of a just released study on Generation Y new vehicle buyers in the United States shows Honda and Toyota top the list of brands most purchased by Generation Y new car buyers in 2010, followed by Ford, Chevrolet and Nissan. New to the top 10 brands purchased list in 2010 are Hyundai and Kia, at spots 6 and 8 respectively. Displaced, and no longer in the top 10, were Mazda and Jeep, who last year were in spots 6 and 8.
And the 2010 Motorist Choice Award Winners Are...
There is only one annual automotive award handpicked by active consumers in the marketplace that goes beyond the editorial and performance test data and provides a window into the wants and needs of motorists. The fifth annual awards, announced today, are the result of exhaustive national value data and consumer lifestyle studies performed by the consumer-driven automotive analysis of IntelliChoice and automotive market research firm, AutoPacific.
AutoPacific Announces 2010 Ideal Vehicle Awards
Survey of 42,000 Consumers Reveals Vehicles that Exceed Expectations. Ford and Porsche Score Third Straight Annual Wins. An “ideal” is defined as conforming to an ultimate standard of perfection or excellence. In the 2010 Ideal Vehicle Awards, announced today by automotive research and consulting firm AutoPacific, owners rate their new vehicles by how closely they come to their ideal.
AutoPacific Gives the All-New Sonata a Thorough Test and First-Ever President's Award
Hyundai Sonata delivers, exceeds the hype. AutoPacific today announced its President's Award for the 2011 Hyundai Sonata. This first-time ever honor is the result of a special analysis of Hyundai's all-new 2011 Sonata that adds consumer credibility to all of the positive accolades recently bestowed upon Hyundai's most important vehicle to date.
AutoPacific Announces 2010 Vehicle Satisfaction Awards
AutoPacific today announced its 14th Annual Vehicle Satisfaction Awards (VSA) to help consumers make informed vehicle purchase decisions. Survey results reveal Cadillac as the Top Premium Brand, Buick as Top Popular Brand, Suzuki Kizashi as Top Car and Lincoln MKT as Top Truck.
Too Early to Declare the Auto Recession Over?
While there are many indications that the recession is ending, at least in terms of new vehicle sales it may be too early to declare victory, as expressed intent to purchase a new car or truck in the next two years has slightly declined over the January to March period.
Consumer Car Choices Counter to What Government Mandates
Governmental mandates and consumer desires appear to be moving at cross-purposes. Consideration for small cars and hybrids, the most fuel efficient vehicles, is down dramatically, while consideration for pickups and SUVs is up dramatically.
AutoPacific Sales Forecast: U.S. Light Vehicle Sales Set to Recover...Slowly
2009 will be a memorable year for the automotive industry – unfortunately for all the wrong reasons. The U.S. light vehicle market is expected to close out 2009 at a disastrous 10.3 million sales, down from 16.1 million sales just two years prior and the lowest industry volume since AutoPacific began forecasting automotive sales in 1988. The industry can look forward to year-on-year recovery over AutoPacific’s five year forecast period, but at a relatively gradual pace.
Consumer Brands - Auto Brands - How Do They Relate?
You won’t likely find many Porsches parked in front of Walmart. Only one in 17 Walmart Shoppers will even consider a Porsche. On the other hand one in six REI shoppers will consider a Porsche. A Generation Y new vehicle buyer is much more likely to also purchase an Apple product – computer, iPod, and iPhone than older new vehicle buyers. Shoppers at H&M – a trendy “cheap-chic” clothier – are much more into their vehicle’s image than their vehicle’s power and acceleration. Trader Joe’s customers are more likely to drive an Audi, BMW or Volvo.