Replacement Tire Buyer Dynamics and Satisfaction Study


Replacement Tire Buyer Dynamics and Satisfaction Study

AutoPacific’s syndicated study of replacement tire buyers in the United States is designed to give tire companies the insight they need to make informed decisions about marketing, product development and brand positioning. The Replacement Tire Buyer Dynamics and Satisfaction Study provides in-depth insight into brand awareness, shopping behavior, tire attribute importance and satisfaction, buyer psychographics, demographics and more.

Methodology

· Online survey

· Data gathered from U.S. replacement tire purchasers

· Purchase timeframe: within the past 12 months

Issues Covered

· Replacement tire brand

· Vehicle make/model/mileage

· Brand awareness

· Brand familiarity

· Brand image

· Shopping process

· Dealership/store experience

· Attribute importance

· Overall and individual attribute satisfaction

· Replacement tire problems

· Previous tires

· Future tires

· Demographics

· Psychographics/attitudes/interests

Clients who acquire the Replacement Tire Buyer Dynamics and Satisfaction Study will have full access to the study database through mTAB software (license fees and database conversion fees may apply). AutoPacific's experts are available to assist with custom data runs as needed.