Replacement Tire Satisfaction Awards

Replacement Tire Satisfaction Award

Each year AutoPacific publishes the results of its Replacement Tire Buyer Dynamics and Satisfaction Study, which surveys vehicle owners who bought replacement tires over the past twelve months. This syndicated study of replacement tire buyers in the United States is designed to give tire companies the insight they need to make informed decisions about marketing, product development and brand positioning. 

AutoPacific's Replacement Tire Satisfaction Awards objectively measure how satisfied an owner is with their replacement tires. Respondents rate twenty-three attributes for importance in the purchase decision and satisfaction after purchase. Thirteen characteristics are used in the calculation of the Tire Satisfaction Scores, including: fuel efficiency, traction, handling, durability, ride comfort, appearance and reputation. 


Congratulations to the top brands of 2016!

REPLACEMENT TIRE SATISFACTION AWARDS


Overall winner: Goodyear

2nd place: Bridgestone

3rd place: Michelin

Ranking by Tire Satisfaction Score

Ranking
Brand
Score
1
Goodyear
667
2
Bridgestone
658
3
Michelin
655
4
Pirelli
651
5
Firestone
648
6
BFGoodrich
645
Industry Average
627
7
Kelly
627
8
Continental
627
9
Dunlop
626
10
Nitto
624
11
Cooper
624
12
Falken
621
13
Nexen
619
14
Toyo
619
15
GTRadial
617
16
Uniroyal
616
17
Yokohama
610
18
General
603
19
Hankook
600
20
Maxxis
592
21
Kumho
588
22
Fuzion
584
23
Sumitomo
556

Find past winners through the press release links below:

2015 Replacement Tire Satisfaction winners
2014 Replacement Tire Satisfaction winners
2013 Replacement Tire Satisfaction winners
2012 Replacement Tire Satisfaction winners
2011 Replacement Tire Satisfaction winners
2011 Tire Retailer Satisfaction winners