The Research Suite

 

The Research Suite

AutoPacific’s new vehicle syndicated research is collected through our annual New Vehicle Satisfaction Survey of new vehicle acquirers. This collection of data is regularly used by Market Research, Product Planning, Advanced Technology, and Brand Positioning departments at OEMs, suppliers and their advertising agencies worldwide
  • Conducted via internet and mail
  • New model year vehicles acquired between September and October
  • Owners surveyed between January and April
  • Current database contains over 66,000 respondents
  • Target: 100+ responses for each model
  • Data at the bodystyle level
  • Nationally representative sample
  • Robust trend data
The Research Suite is the most comprehensive database available and includes such topics as:
  • Vehicle attribute importance and satisfaction
  • Image of new vehicle
  • Vehicle use
  • Shopping process
  • Purchase influencers
  • Personal activities and technology
  • Psychographics
  • Retail brand preferences
  • Future brand and vehicle type consideration
  • Desired changes to current vehicle
  • Designing your next vehicle (over 100 features surveyed)

Currently Available Studies:


Past Studies: