Vehicle Changes Study

VEHICLE CHANGES STUDY

What Would New Vehicle Owners Change About Their Vehicle if They Could?

Once a person lives with their new vehicle, likes and dislikes start to appear. Owners start to realize that maybe their vehicle is not meeting their expectations fully, and could use some change.

The Vehicle Changes Study identifies the vehicles that most closely meet their owners expectations as well as those that fall short. Fifteen categories of tradeoffs are examined for every segment and model in the Research Suite database. The vehicle that is considered the “ideal vehicle” in each segment is identified along with the vehicle that received the lowest rating. 

The Vehicle Changes Study is the only comprehensive assessment of current buyer attribute changes desired available. This study provides the planner, market strategist and product development expert with information that can be used to improve current vehicles and define future vehicles that more closely meet consumers desires.

Data is presented in tables and charts at the segment and model level.


Contact us to learn more about AutoPacific's Vehicle Changes Study.