AutoPacific
AutoPacific
About AutoPacific
AutoPacific is a future-oriented automotive marketing research and product-consulting firm. Since our inception in 1986, we have served the automotive industry with expertise in market research, product development, product and market planning, and marketing. Every year we publish a wide variety of syndicated studies on the automotive industry. We also regularly conduct extensive proprietary research and consulting for auto manufacturers, distributors, marketers, and suppliers worldwide.
Company headquarters are in Long Beach, California, with affiliate offices in Michigan, Wisconsin, the Carolinas.
What We Do
For more than 30 years, AutoPacific has been recognized as one of the most respected authorities on the state of the automotive industry, vehicle cycle plans, competitive intelligence, and sales forecasting. AutoPacific’s Sales Forecasting Service includes oversight of all powertrains, U.S. market brands, and vehicle segmetns. Over the past ten years, AutoPacific's comprehensive methodology for forecasting has resulted in a 98% accuracy when compared with reported year-end actual sales.
Since 1994 AutoPacific has conducted various syndicated research studies designed to better understand consumer shopping behavior, vehicle satisfaction, and their future intentions. This includes AutoPacific’s annual EV Consumer Insights Study, bi-mohtly Fuel Price Impact Study, and the extensive Future Attribute Demand Study (FADS) that reaches more than 14,000 new vehicle intenders.
AutoPacific regularly conducts focus groups both in person and virtually, nationwide surveys, expert panels, as well as one-on-one interviews for clients covering numerous automotive issues ranging from EV charging and replacement tire purchasing habits to cabin ergonomics preferences, seat comfort evaluations, and collecting feedback on early concept vehicles.
Why Choose Us?
AutoPacific has considerable experience in both qualitative and quantitative research of vehicle features and buyers. Additionally, our staff’s experience with next generation vehicle strategies, powertrain research and identification of USPs are imperative to creating an engaging and relevant report of findings and recommendations.
AutoPacific has conducted hundreds of product clinics and thousands of focus groups throughout the United States and internationally, plus numerous other proprietary studies with Domestic, European and Asian clients. Our projects have included voice-of-the-customer designs, product drive/evaluations, future feature clinics, market and product segmentation, static product clinics, focus groups, IDI (In-Depth Interviews), ethnographies, and online research including conjoint analysis. Additionally, AutoPacific has been conducting an annual survey of new vehicle buyers in the United States since 1994. The New Vehicle Satisfaction Survey has been helping vehicle manufacturers and suppliers fully understand the consumer, including their wants, needs and future vehicle intentions.
As automotive researchers, AutoPacific has the distinct advantage of bringing industry knowledge and highly experienced interviewers to this project. AutoPacific prides itself on our ability to make a research study relevant, impactful, and actionable across our clients’ organization. Our company was founded, and is largely run by automotive experts with OEM experience who know how to analyze data in light of OEM internal clients. As car people doing research, rather than “researchers doing cars”, we feel we have a distinct advantage that we can leverage to the benefit of our clients.
