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Compact Cars top Gen Y new car purchases, but desire for import brand crossover SUV's sets tone for the future
This annual study of Generation Y new vehicle buyers captures the key opportunities with Generation Y in the future of the automotive market. As this generation of new vehicle buyers is predicted to grow from 9% of the current market to 19% of the market by 2013, the Generation Y Opportunity provides insights into their needs, wants, differences and influences that are critical to satisfying this important generation of new car buyers.
Porsche Top Premium Brand, Ford Top Mainstream Brand, Mercedes-Benz S-Class Top Vehicle, Lincoln Navigator Top Truck
An "ideal" is defined as an excellent or perfect example. In the annual Ideal Vehicle Awards (IVA), owners rate their new 2008 model year cars and trucks by how closely they come to their ideal, as measured by 15 key vehicle attributes. The cars or trucks that owners would change the least are the most ideal.
When did small cars get so nice? Automotive technology seems to trickle down from the high end. Expensive and innovative technologies typically appear in luxury vehicles first, but as they increase in popularity and volume, economies of scale ultimately make them financially viable to mainstream consumers. Where are small cars headed? What role does Gen Y play in this vehicle segment? Click here to read more...
AutoPacific forecasts that the current hybrid market will balloon by 40 additional models in the next 60 months. With so many new models entering the marketplace, it makes sense to look at what is drawing current buyers to hybrid vehicles. Will consumers demand 40 more models to meet their needs?
According
to AutoPacific's annual survey of new car and light truck acquirers,
the BMW 3-Series, Acura MDX, Lexus RX, Honda Accord and Infiniti QX56
attract the most tech savvy buyers. Tech savvy consumers made up
approximately 5% of the new car buying population in 2007.
Vision, research, consumer surveys
From custom consulting to our annual Vehicle Satisfaction Survey, AutoPacific delivers on the promise of sharing the needs and desires of consumers with the technologies and capabilities of manufacturers worldwide.
Research Suite
AutoPacific's Research Suite syndicated studies are the result of the year-round labors of AutoPacific's team of automotive researchers in Southern California.?? Providing new vehicle acquirer information on a variety of topics including satisfaction, importance, shopping process, demographics, ideal next vehicle features and characteristics, and personal views, Research Suite studies are a must-have for OEMs and Suppliers alike.
Automotive Custom Research
Since 1986, AutoPacific has conducted over 300 product clinics throughout the United States and internationally, plus numerous other proprietary studies with Domestic, European and Asian clients. Our custom research services include full scale clinics, focus groups, in-vehicle interviews, vehicle walk-arounds, ride & drive activities, pricing clinics, internet studies, and more.
Industry Analysis
Industry Analysis provides web-based solutions known as The Competitive Battlegrounds and Sales Forecast Service. Both serve to inform our clients about what's happening in the automotive market over the next 5 years. New model entries, mid-cycle enhancements, major changes, drops, sales launch information, sales forecasts, and more. All information is provided through a user-friendly website that gives brand, segment, and vehicle-level views. AutoPacific's Industry Analysis services are known as industry leaders within their respective categories.
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