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Apr/30 - Honda hopes HR-V is better late than never Honda hopes HR-V is better late than never
The 2016 Honda HR-V goes on sale on May 15th - later than planned, but entering a growing segment. Analyst Dave Sullivan said the delays weren't hurtful and the cautious approach was better for the company than risking errors of the type that tripped up the recall-plagued Honda Fit.

Apr/12 - Small but mighty vehicle engines are picking up speed Small but mighty vehicle engines are picking up speed
Smaller engines are forecast for future vehicles. "A V8 is not a requirement to succeed any more in any segment," says AutoPacific's Dave Sullivan. The industry is changing to meet more stringent fuel economy regulations through smaller engines, better transmissions, smart electronics and lightweight materials, all benefiting the consumer.

Mar/31 - They're Back: Cadillac and Lincoln Unveil New Luxury Sedans They're Back: Cadillac and Lincoln Unveil New Luxury Sedans
Luxury automakers have been unveiling a flood of new products in recent months. Can luxury brands Cadillac and Lincoln rebuild their roles in the luxury market with their new flagship vehicles, the CT6 and a new Continental sedan? AutoPacific's Dave Sullivan believes both Cadillac and Lincoln are in different stages of identifying themselves. Read the full article here.

Mar/19 - Honda adds more cars to Takata airbag recall Honda adds more cars to Takata airbag recall
Honda recently expanded their recall of cars with Takata airbags that have the potential to explode, making the total narly 5.5 million cars and SUVs nationwide. AutoPacific's Dave Sullivan is concerned that consumers have become desensitized to recalls (last year was a industry record for recalls) and will ignore or delay getting things fixed.

Mar/16 - Top luxury brands have luxury of growing lineups Top luxury brands have luxury of growing lineups
In 2014, BMW offered more models than any of its competitors with 27. In 2015 that number jumps to 35. Luxury brand model counts are growing, especially for the high-volume German brands BMW and Mercedes-Benz, but AutoPacific's Dave Sullivan says despite high sales volumes for the brand, selling such a large number of nameplates could prove a liability for some carmakers. "There's a tremendous cost of keeping all these nameplates," says Sullivan.