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Aug/23 - In race to get driverless cars on the road, Ford speeds ahead In race to get driverless cars on the road, Ford speeds ahead
Ford Motor Company recently revealed an ambitious strategy to make fully autonomous cars available for sale by 2021 - at first used for ride sharing and ride hailing, with sales to individual drivers an indeterminate number of years after that. AutoPacific's Ed Kim comments on the significance of this goal: “It is a great technological accomplishment to be able to offer such a level of autonomy in such a short amount of time.”

Aug/17 - Kia's Latest Cadenza Brings Flair To A Shrinking Large Sedan Segment Kia's Latest Cadenza Brings Flair To A Shrinking Large Sedan Segment
AutoPacific estimates that large sedans will make up just 2.3% of the light vehicle market in 2016, selling just over 400,000 units. So what does Kia, which prides itself on being a dynamic and edgy brand, see in continuing to compete in this segment? AutoPacific's Ed Kim recently drove the all-new for 2017 Kia Cadenza. A vehicle he says, "stands out as a very well differentiated product" among its direct competitors and "is well deserving of an audience among the young-at-heart, if not actually young."

Aug/01 - Startup Otto Aims To Leapfrog To First In Self-Driving Vehicles With Big Trucks Startup Otto Aims To Leapfrog To First In Self-Driving Vehicles With Big Trucks
Otto, a self-funded startup operating out of a 50,000-square-foot San Francisco warehouse, is currently readying a technology option for truck owners that they say would allow 18-wheelers to drive autonomously on U.S. highways. AutoPacific's George Peterson says, “Truckers are limited by their log books in terms of how much driving they can do so this would be appealing. Not just for individual owner operators, but big trucking firms and companies like Amazon would obviously want this capability."

Jul/24 - Test Drive: Ford's Fusion offers mainstream consumers a taste of semi-autonomous functions Test Drive: Ford's Fusion offers mainstream consumers a taste of semi-autonomous functions
It could be years, maybe even decades, before you regularly catch rides in a completely self-driving car. But semi-autonomous features are making their way into mainstream vehicles. Some midrange cars will automatically brake if they sense an imminent collision or steer back into a freeway lane if the driver allows them to drift. "We're definitely in a state right now where we're starting to see these features become more common in mainstream cars," said AutoPacific's Ed Kim.

Jul/22 - Musk’s Master Plan Misses the Mark on Tesla Profitability, Investors Say Musk’s Master Plan Misses the Mark on Tesla Profitability, Investors Say
Auto analysts and Wall Street investors responded largely with skepticism to Musk’s "Master Plan" announcement on Wednesday. The statement was a bit vague and unclear on the automaker’s strategy to become profitable, critics say. AutoPacific's Dave Sullivan said, "The main thing that was missing was any type of commitment to shareholder return or to actually become profitable. If you have shareholders, you have an obligation to them. … There was no discussion on how to become profitable.”