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Oct/01 - Volkswagen's Reputation Takes Big Hit with Vehicle Owners; AutoPacific Predicts Tough Road Ahead
A just completed survey by AutoPacific reveals only 1 out of 4 vehicle owners have a positive opinion of Volkswagen following the recently unveiled diesel deception, compared to 3 out of 4 prior to hearing the news. “With diesels making up over 17% of Volkswagen and Audi’s total sales in 2014, this change in consumer opinion will put a significant dent in the brands’ overall sales,” says Ed Kim, AutoPacific Vice President of Industry Analysis
Sep/30 - Mazda's Diesel Dreams for U.S. in Doubt After Volkswagen Scandal
Mazda's plans to introduce a diesel car risk falling further behind schedule after Volkswagen's diesel scandal unleashed global regulatory scrutiny on the technology. "Volkswagen’s deception will make make it harder for Mazda as the U.S. government was already withholding support for diesel engines," said AutoPacific's Dave Sullivan.
Sep/24 - VW scandal delivers 'black eye' to diesel tech
Until this week, AutoPacific was projecting strong growth for diesels in the U.S. as more manufacturers, besides German brands, began to add new diesels. The VW scandal has jeopardized that growth. "The potential impact puts years of effort and millions of dollars of investments to waste," says AutoPacific's Ed Kim.
Sep/23 - Analysis: Deception fuels Volkswagen emissions scandal
Volkswagen recently admitted to the U.S. Environmental Protection Agency that it installed software on some of its diesel-engine vehicles that tricked regulators into believing the cars met the appropriate emission standards. AutoPacific's Dave Sullivan shares his thoughts on the impact of this deception on Volkswagen and on diesel sales in the U.S.
Sep/21 - Porsche: The Road to a Legend
AutoPacific's George Peterson contributes his thoughts about Porsche in this look at Porsche's road to success in the United States. "Porsche is an image, an ethos, an experience," Peterson said. "People lust to own a Porsche at least once in their lives."