Custom Research

AutoPacific has conducted over 400 product clinics and over 4,000 focus groups throughout the United States and internationally, plus numerous other proprietary studies with Domestic, European, and Asian clients. We regularly conducts focus groups, online and mail surveys, expert panels, driving clinics, and one-on-one interviews for clients covering numerous automotive issues.

Our team of automotive experts specializes in various facets of the automotive industry, including interiors, seating, powertrain, infotainment, innovative technology, vehicle image and positioning, and more.

Below are examples of some of AutoPacific’s most recent projects:

  1. Recent client wished to gather early voices to establish objectives for next generation of a high-volume mid-size crossover. This project included:

    1. Online diaries

    2. In-home interviews including dynamic drive

    3. Post-drive focus groups

  2. Recent client wished to understand intention for future alternative powertrains within a specific segment. This project included:

    1. Online quantitative survey

    2. Conjoint analysis

    3. Focus group discussions

    4. Dynamic drive IDIs (using re-invites from focus group discussions)

  3. Recent client wished to learn which of their current research and development projects had the best potential for future vehicle buyer adoption. This project included:

    1. Recruiting for 6 targeted segments

    2. Qualitative one-on-one interviews

    3. Focus group discussions

FOCUS GROUPS AND ONE-ON-ONE INTERVIEWS

In addition to product clinic research, AutoPacific regularly conducts focus groups around the world with over 4,000 to date. Our expert team of researchers also specializes in one-on-one interviews with consumers to meet the various demands of our clients.

TARGET BUYER ANALYSIS

The Research Suite database provides the basis for AutoPacific's widely respected Target Buyer Analysis process. This process uses a proprietary methodology to develop the hypothetical buyer for future products. Used by manufacturers and advertising agencies, our Target Buyer Analysis provides clients with outstanding information on how to efficiently target new buyer groups.

Driving Clinics

Our Southern California location is ideal for driving clinics as we have a variety of road types and traffic patterns. AutoPacific’s team of researchers knows how to design a course to meet research objectives and monitor respondent/driver impressions.

Internet Surveying

AutoPacific regularly conducts online research using our proprietary panel of respondents, as well as other respondent panels catered to meet the particular needs of clients. Our years of experience writing surveys of varying levels of difficulty with a wide range of objectives ensure surveys that yield actionable responses.

Vehicle Walk-Arounds

First impressions are key and valuable vehicle walk-arounds are frequently used for getting consumers to engage with their vehicle and digging down to the root of their concerns, dissatisfaction, satisfaction, unmet needs, and desires.

PRICING CLINICS

For years, AutoPacific has been helping our clients determine the value of their product and price consumers are willing to pay. Through various methodologies, including conjoint analysis, we help our clients measure the impact of their product, its affect on purchase behavior, trade-offs, and pricing sensitivity.