Think only older age groups are interested in having a quieter interior? Think again. 82% of new vehicle buyers say interior quietness was important to them while shopping (top 2 box) and 32% would like a quieter interior than what they currently have.
What does that mean for Electronic Noise Cancellation?
Whether consumers are 30 or 60, more than 1/3 want an Electronic Noise Cancellation feature. Given the fact that OEMs want to provide quieter interiors and buyers appreciate quietness, this is a positive feature to include with almost any vehicle.
