AutoPacific Services and Products:

From industry analysis and sales forecasting to custom and syndicated research, we ensure our automaker and supplier clients have all of the right tools to succeed in today’s highly competitive automotive industry.


Industry analysis and competitive intelligence

Automotive competitive analysis is the cornerstone on which AutoPacific was founded. Since our inception in 1986, AutoPacific has been recognized as one of the most respected authorities on the state of the automotive industry. A must-have resource for future vehicle intelligence, our North American Competitive Battleground contains continuously updated, in-depth analytical cycle plans for vehicles in the U.S. market. Everything you need to know about the future of the U.S. vehicle market is available to you 24/7 via an easy-to-use online dashboard updated around the clock by our team of industry analysts.

u.s. sales forecasting

Over the past ten years, AutoPacific’s comprehensive methodology for forecasting has resulted in a 98% accuracy when compared with reported year-end actual sales. Our U.S. Sales Forecast (SFS) is a 5-year forecast of annual sales for the U.S. light vehicle market, including an integrated seven-segment Alternative Powertrain Forecast. AutoPacific’s Sales Forecast Service is a highly regarded, accurate prediction of future vehicle sales and segment movement relied upon by OEMs and suppliers worldwide.

Alternative Powertrain Forecasting

As consumers demand more fuel efficiency and the American government tightens CAFE regulations, the focus on alternative powertrain development continues to grow. Included with the full Sales Forecast Service, AutoPacific’s Alternative Powertrain Forecast provides clients with a reliable and accurate model level look at the alternative powertrain industry for the next five years.

Syndicated consumer research

Since 1994 AutoPacific has been conducted various syndicated research studies designed to better understand consumer shopping behavior, vehicle satisfaction and their future intentions. Our most popular study, the Future Attribute Demand Study (FADS), collects data from new vehicle intenders to determine the type of vehicle they plan to purchase next and the features and technologies they want on that vehicle. This collection of data is regularly used by Market Research, Product Planning, Advanced Technology, and Brand Management departments at leading OEMs, suppliers, and their advertising agencies worldwide.

custom research projects

From new vehicle development to feature-specific inquiries, AutoPacific has conducted over 300 product clinics and 4,000 focus groups throughout the US and internationally, plus numerous other proprietary studies with Domestic, European, and Asian clients. AutoPacific regularly conducts focus groups, surveys, expert panels, and one-on-one interviews for clients covering numerous automotive issues.