Will Online Vehicle Sales Gain Traction in the Coming Weeks and Months?
AutoPacific’s recent COVID-19 survey results reveal the potential for an uptick in use of online vehicle sales services over the coming weeks and months. According to results of the survey, which was fielded to U.S. vehicle owners from April 9-April 20, 2020, 23% of consumers who are now delaying their new vehicle purchase are more likely to consider purchasing through an online service now than they were before COVID-19.
Additionally, 30% say they are more likely to consider home delivery. “Staying at home for an extended period of time has required many consumers to engage in online shopping beyond the typical Amazon purchase to groceries, pet products, and medical supplies, so why not cars?” says AutoPacific president George Peterson.
Source: AutoPacific COVID-19 impact survey; all respondents who plan to delay their purchase (n=153)