Pedestrian Deaths Increasing in the United States
In a February 2020 report from the Governor’s Highway Safety Association, the number of pedestrian fatalities in the US is predicted to total 6,590 for 2019 - an increase of more than 50% over the past decade and accounting for 17% of all traffic deaths. While there are several factors at play, the number of nighttime pedestrian fatalities has increased by 67% over the last 10 years (compared to 16% daytime pedestrian fatalities).
Night Vision is One Possible Solution
Source: AutoPacific 2019 New Vehicle Satisfaction Study
Source: AutoPacific 2019 New Vehicle Satisfaction Study
A Night Vision System allows drivers to see what (or who) is down the road -- even on the darkest nights.
According to AutoPacific’s 2019 New Vehicle Satisfaction Study, 36% of new vehicle owners want more safety features than they currently have in their vehicle. When asked about specific safety features wanted on their next new vehicle, Night Vision System ranks 9th among the 28 features surveyed, with 33% overall demand.
Night Vision System demand is strongest from those intending to purchase an SUV, women and new car buyers over age 50.